FHM Magazine and Cantor Gaming launch FHM Casino
Cantor gaming anticipates a series of partnership with leading brands in a range of sectors such as media, sports and consumer products sectors before the end of 2006. FHM Casino is the first. It follows the launch of Cantor Gaming's own-brand casino in September 2005. Cantor is an affiliate of the well known global financial services company, Cantor Fitzgerald.
Cantor Gaming is behind the online gambling venture by top men's magazine. Cantor G&W International L.P. ("Cantor Gaming"), a consultant and provider of online and mobile gaming services has launched 'FHM Casino' on FHM Gaming.com in partnership with leading media group Emap plc.
FHM.com is the leading men's lifestyle site in the UK and around the globe with 2 million unique users notching up 35 million page impressions a month. FHM's audience includes 2.9 million magazine readers around the world; 1.4 million viewers of FHM Music TV and 500,000 unique users FHM Mobile. FHM mobile TV launched in March 2006 and is the Uk's most successful mobile TV launch up to this day.
Emap will focused on the marketing of the casino to FHM's readers and digital users through a program of on and off-line promotions and FHM's unique prizes.
Emap's Dharmash Mistry, said: "This is a great opportunity for Emap performance to partner with Cantor Gaming, combining Emap's brands, audience relationships and reach with Cantor's expertise and ambition in gaming. The exciting first incarnation of this partnership is launch of the FHM branded online casino."
Tom Kenny, Chief Operating officer of Cantor Gaming said, "Cantor Gaming is now firmly in the remote gaming space and our 50 years of experience in the financial services sector, serving blue chip companies worldwide, will help us to provide a compelling solution within the gaming market."
Cantor Gaming is licensed in Alderney and out of respect of the US Department of Justice's position regarding online gambling in the US doe not accept customers from the United States.
In terms of audience and diversity Emap is a formidable cross-marketing partner. The three main business activities Emap focuses on are: Over 150 top selling consumer magazines in the UK, France and around the world; over 200 business to business events, conferences and magazines; 40 local analogue radio stations in the UK and Republic of Ireland, seven digital music TV channels and one of the biggest digital radio networks in the UK.
FHM casino online offers the most played games including blackjack and roulette. They also support the casino round-the-clock and with fully operating back-end system that includes effective customer age and location verification, processing of online payment and customer services with full legal and regulatory approvals.